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Pepsi-iTunes Promotion- Round 2 Hits Store Shelves

Written on January 25, 2005 by Brendan Byrne and No one has commented

iTunes promo bottles of Pepsi have begun to show up at select retailers across the nation. Apple, with little fanfare, announced last week the promotion, as reported here. There have been several changes from last years promotion, including the change of odds of 1 out 6 to 1 out of 3 bottles containing a winning code. Also included in the promotion this year, to the delight of many (myself included), is the inclusion of the Mountain Dew line in the promotion, along with all its variations (Diet, Code Red, etc.) Also new is the chance to win an iPod mini every hour. Pepsi is expected to officially kick-off the promotion with an ad during this year’s Superbowl. More details, including the official rules, can be found here

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